Deep-Sea Explorers | The Overseas Journey of “Tom Xiaoxia”
When local competition grows into a crimson red ocean,“Going global” shifts from a multiple-choice option to a mandatory answer for survival.
For industrial robotics, the grand navigation map lies clearly ahead—but the micro-level sea route is full of reefs and unpredictable currents.
This has never been a leisurely voyage.
Where waves strike the hidden reefs—
This chapter of “ATMR Three-Men Talk” records Tom Xiaoxia’s journey to the sea.
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Japan — mastering perfection in the details
In Japan, where details are treated as divine,a customer frowned at a barely perceptible vibration on the robot’s end-effector.
ATMR’s team didn’t argue.
Gradually, cultural barriers dissolved into precise numbers.
Recognition arrived in a tangible form—a dinner invitation to enjoy the finest grilled eel in town.
Sailing is learning to dance with differences.
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Canada — a crisis hiding behind numbers
A quiet afternoon in Canada.
Centimeters by Asian habit.
Fortunately, a sharp eye caught the looming disaster during review.
Globalization is a flower of caution,grown from the cracks of lessons learned.
Korea — forging strength through certification.Deep-sea navigation requires precise depth charts.
South Korea, the world’s high-ground of robot density—ATMR chose the toughest approach: direct offense.
Customized solutions.Uncompromising pursuit of the rigorous KCS certification.
Not merely a market pass—but a furnace where technology is reforged.
Winning it meant earning a key to wider seas.
From Southeast Asia to the Middle East to Europe — planting roots
Through warm Southeast Asian currents,across the heat of the Middle East,and into European harbors—strategies evolved.
Not just “entering” the market—but taking root.
Building joint venture subsidiaries with partners,
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Until one day—at a European exhibition—they unexpectedly met a Tom Xiaoxia robot
Globalization had quietly grown into its own ecology.
The triangle that steadies the ship.The journey overseas is long and winding.
Looking forward,the map continues to unfold—
Broader application scenarios.Deeper local integration.
In this new episode of ATMR Three-Men Talk,we explore how China’s ATMR seeks its own coordinates on the world’s ocean chart.
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